Articles Receive Updates For This Category

Article Distribution is an established way of getting one-way inbound links to your website as you place an article into an Article Directory.  Most often, the link back is included in an “author’s resources box” which is a brief paragraph written in first person from the established pen name.  We establish a dedicated pen name for your website for use across multiple Article Directories.

We regularly monitor the Domain Authority of the website as well as the overall quality of the Article Directory and publish these results in our SEO Reporting Software.    The resulting Article Directory targets are then used in our Article Syndication and Placement activities:

• Article Writing: Creation of easy to read and informative articles written for placement, distribution, and syndication across the Internet with links back to your web site.
• Article Syndication: Submission of a general topic article to high quality informational websites through a pen name including high page ranks sites such as EzineArticles. Article Syndications are re-written to ensure distribution of unique content.
• Article Placement: Submission of a topical article to select article directories through a manual process to obtain the maximum number of backlinks.

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This article gives wasy to address:

• 404 Errors
• Soft 404s
• Unreachable Errors
• Missing & Duplicate Page Titles

Not Found 404 Errors means that the requested page doesn’t exist. There are several ways to solve this problem:

• If the URL has external links pointing to them 301 redirects should be setup to point the 404s to the most closely match page on the site.
• Many times 404s can be ignored (if no external links are present) and Google will remove them from the index.
• A Custom 404 page should be setup to help the user that hits the page find an alternate way to stay on the site. Here is an example of a custom 404 page: http://www.bestbuy.com/aqwere Google also provide a custom 404 page that can be implemented on the site: http://www.google.com/support/webmasters/bin/answer.py?answer=93641
• If only internal URLs point to the 404 page, there may be a broken link on the site that needs to be fixed.

Soft 404s means that the website is returning a code other than 404 or 410 for a non-existent page (or redirecting users to another page, such as the homepage, instead of returning a 404).

• For the soft 404s, determine whether the URL:
• Contains the correct content and properly returns a 200 response (not actually a soft 404)
• Should 301 redirect to a more accurate URL
• Doesn’t exist and should return a 404 or 410 response
• Confirm that the sites has configured the proper HTTP Response by using: http://www.seoconsultants.com/tools/check-server-headers-tool/

Unreachable means that Google encountered an error when trying to access this URL. Google may have encountered a DNS error or timeout, for instance. If these errors occur frequently and often, the client should be alerted.

Missing or Duplicate Page Titles – The HTML suggestions page shows you potential issues Google found when crawling and indexing your site, specifically with the title tag on your pages, such as missing or repeated page titles. Identified changes can lead to improvements that will potentially increase your rankings in Google search results pages while providing a better experience for searchers.

There are several common reasons page titles are duplicate:

• Pages titles have never been optimized
• There is a default setting that sets page titles to the same title if one does not exist -
• Duplicate URLs exist – setup 301 redirects on the duplicate URLs
• Pagination: If pagination exists on a site this can often cause dupes. One solution would be to add the page number on the title. For example:
• Easy Bake Cherry Pie | recipes.com
• Easy Bake Cherry Pie (page 2) | recipes.com
• Parameters in the URL can also cause dupe titles, because the content on the page may be the same with and without the parameters. For example:
• http://www.waterbottles.com/stainless-steel and http://www.waterbottles.com/stainless-steel?id=adnet&campaign=45 could contain the exact same content. If this is the case, a canonical should be setup on the page and the URL parameters should be adjusted in GWT.

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Business blogging provides unique opportunities to target long-tail keywords via individual blog posts.  When a blog is placed on an Authoritative domain, additional activities are required to establish Page Authority and Social Promotion for selected blog posts.

Blogs provide additional promotional opportunities via the following activities:

• Blog Directories: Manual submission of your website Blog directories that charge no fee for the listing using a variety of optimized titles and descriptions. Free Blog Directory listings may take up to several months to be approved and indexed in Search Engines.
• Paid Blog Directories: Placement of listings on Blog directories that charge a fee for the listing.  The fees are reimbursed by the client.
• Blog & RSS Registration: Provides registration of your blog and the related RSS feed to online Blog & RSS Feed directories. Once the RSS is registered, your blog continues to be pinged to inform search engines of recent blog posts & comments
• Technorati Blog Registration: This activity provides a listing of your blog on Technorati, an Internet search engine for searching blogs. Technorati indexes millions of blogs and pieces of tagged social media. In order to complete the process, Technorati requires a snippet of code to be posted directly into the text of a blog post. It will show up on the blog until the site is crawled. This verifies “ownership” of the blog. Once completed, the code may be removed.
• RSS Ping: A selection of posts are bundled into RSS feeds that then ping the services until each link has been successfully crawled by search engines.
• Social Promotion: Individual promotion of Blog Posts to increase mozRank.  We can provide social promotion immediately after each selected Blog Post is published.

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Content placement on websites that rely on or allow ‘user generated content’ provides a way to build links back to your website from authoritative websites.  This content should be viewed as an extension of your website and we like to think of it as ‘micro-blogging’ specific messages to be found and interpreted by the search engines.

These activities require that high-quality content be developed and also promoted as the new website pages and sub-domains will need support to establish Page Authority.

• HubPages: Creation of a “Hub” that is unique and informative with keywords pertinent to the target website and its’ online marketing efforts. Each Hub may include images and will include two backlinks.  HubPages is an online community where users post content and comment. The process includes RSS Pinging and social promotion of the HubPage.
• Squidoo Lens: Creation of keyword focused Squidoo Lens consisting of approximately 400 words of unique content. Squidoo is a huge topic-based web index of highly ranked pages with exceptional opportunities to gain backlinks. Service includes promotion through social bookmarking sites to encourage indexation of the Squidoo Lens. The process includes RSS Pinging and social promotion of the Squidoo lens.
• Web 2.0 Content: Creation of a unique Web 2.0 based article to support targeted or long tail keywords that will be distributed through various link building strategies. Web 2.0 as it relates to Content is informal writing and invites interaction from readers.
• Web 2.0 Placement: Posting of unique content to client-based or topic-based Web 2.0 sites that may include images or videos. Posted to 1 of the top 5 sites: WordPress.com, Blogger.com, Posterous.com, LiveJournal.com, Tumblr.com.
• Blog Post Placement:  Submission of unique content to a specific blog, or niche website, that accepts user content to win one to three high quality links in exchange for providing high-quality content to the blog or website.

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What is Content Promotion?

The goal of Content Promotion is to attract relevant links from those who are empowered to publish links on a quality website, influential blogger or highly traffic social profile.   These promoters include bloggers, copywriters, social influencers, and basically anyone that influence what is published on a particular website or social channel.

Steps in Content Promotion

1. The first step is define a ‘hook’ that you feel will be interesting to a particular set of promoters.
2. The next step is to find, reach out, and introduce your ‘hook’ to a promoter.
3. Another strategy to finding promoters is Social Seeding by using messaging, comments, answers, and other techniques to become found by content researchers.
4. The initial goal is to establish a relationship with the promoter through a social connection, email sign-up or an RSS subscription.
5. Follow up your initial ‘hook’  with a continuous stream of related high quality content.
6. As the relationship develops, be sure to monitor any social mentions, direct links, or traffic from the promoter.

The key to success is to develop a network of website promoters that collectively receive your distributed content.  As your content promoter network matures, the end result is relevant links and traffic increases based on the strategy of publishing high quality content and building a network of promoters that can encourage a large number of people to read it, share it, and ultimately link to your website content.

Link Building Campaigns vs Content Promotion

Link building campaigns build contextually relevant links on websites that allow publishing of content from registered users and there is a large pool of trusted websites .   Content promotion seeks to attract links based on the merits of the content as it is distributed through a network of promoters.

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• Sitemaps – Submit a Sitemap to tell Google about pages on your site we might not otherwise discover. Check for Sitemap submission, Status, and % of URLs in Web Index.  The Sitemap Details page lists any errors Google found with your Sitemap, as well as warnings about potentially problematic issues
• URL Parameters – Telling Googlebot about each parameter’s purpose helps us crawl your site more efficiently, saving you bandwidth and boosting the overall number of unique pages Googlebot can crawl.

• Search Queries – The Search Queries page provides information about Google Web Search queries that have returned pages from your site. In addition, you can also see information about the pages on your site that were seen most often in search results (top pages).
• Internal Links – The internal links page lists a sample of pages on your site that have incoming links from other internal pages.  The number of internal links pointing to a page is a signal to search engines about the relative importance of that page. If an important page does not appear in this list, or if a less important page has a relatively large number of internal links, you should consider reviewing your internal link structure.

 

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HubPages is an online community of writers where everyday experts come together to publish, discover, and interact with others who share their interests.  Hubbers (HubPage authors) share information on topics including Arts & Design, Business, Education, Heath, Home, Finance, Pets & Animals, Sports & Recreation, Technology, Travel and more.  The goal of our HubPages is to help clients build authority on the web by creating valuable content that can be easily discovered, consumed and shared.

Here are some additional facts about HubPages:

• HubPages provides a search-friendly infrastructure, usually gaining quick indexing in the search engines, and ultimately earning mozRank which then passes link juice to the client’s website.
• Hubs may include images, videos, maps, links, polls and quizzes.
• Hubbers in the community “follow” each other giving added authority to the Hubbers and their Hubs.
• Hubs allow for comments on the posts and for other Hubbers to provide feedback.
• Our Hubbers regularly participate in the online community, posting Hubs, reading and commenting on Hubs, and following Hubbers in order to help keep their scores high.
• Our Hubbers scores range from 80s to 90s.
• HubPages Domain Authority is 86 and our Hubs are continuing to gain mozRank. This along with the interactive and self-policing community makes HubPages a valuable place to post high quality content with backlinks to drive traffic to your site.

Once a HubPage is published, social bookmarks and other promotional activities are directed at the Hub to further increase the value of the Hub, and in turn, increase value of your backlinks and your website.

HubPage Examples:

1. Go Colorado Rafting And Have The Adventure Of A Lifetime  http://bit.ly/iHNOWu
2. Healthy Living Starts With The Right Nutrition  http://bit.ly/mBReCV
3. Is Social Networking For Business Really Worth It http://bit.ly/mlHN07
4. No More Forgetting That Important Event With Save The Date Postcards  http://bit.ly/mpGmap
5. The Cool New Satellite TV Technology That Will Leave You Drooling http://bit.ly/kfdc4M
6. The Benefits of Cold Plunge Pools And the Science Behind Them http://bit.ly/kvElA3

Introduction Video: http://vimeo.com/23612055 (1.44)

Learning Center: http://hubpages.com/learningcenter/1-great-content

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Promoting a large website or for an extended period of time requires an overall LBC Calendar Plan consisting of several individual Link Building Campaigns and Promotional Campaigns over a 4 to 6 month period.

Category Selection
The first step for LBC Planning is to idenfity the website or keyword categories that will be the focus of the LBC Plan.  While link building can improve the website ranking for all of the target keywords, it is important to focus on the categories that will generate the largest increases in traffic and goal conversion.

When selecting the categories, it is important to consider how well the website supports the overall keyword category theme.  If there is not enough support, new content should be developed before or during the initial few weeks of the link building campaign.

New category themes often need more promotional efforts than established content.  Establish content typically needs refreshed and expanded coverage to win top keyword rankings.  Category themes should not be repeated without some changes in the website content unless a significant amount of time has passed.

LBC Calendars
Most Link Building Campaigns are structured to promote 3 – 5 website pages through a serioes of 10 – 15 activities over a 10 week period.  When running multiple LBCs at the same time, individual LBCS need to be planned out over an extended period of time on a calendar to ensure proper timing as well as to balance all Link Building Campaigns against budgeted fees.

The calender should have a definitive start and end date and no individual LBC should start or end within 2 weeks of these Calender Start & End Dates.  Each LBC also has Start Date and End Date and there should be at least 2 weeks between each LBC.

LBC Reporting

The final website page and keyword review occurs approximately 2 – 3 weeks before an LBC is scheduled  to begin to ensure that website page titles and content are supportive of the LBC target keywords.    In addition, Link Building Activities are constantly evaluated for quality and effectiveness and the specific activity mix is not selected until 1 -2 weeks before the LBC Start Date.  As soon as these activities are planned, the LBC can be viewed in the Eduki Reporting System.  From this point on, each link building activity can be viewed in real-time as it is processed and example links will be recorded as the individual activity is completed.

During the time period that an individual LBC is running,  target keyword rankings will be monitored to gauge any immediate keyword movement of the link building activities.  Over time, the collective keyword movement of all LBC campaigns will be reviewed for an additional 60 days beyond the LBC end date.    While the overall analysis will not be complete, it is recommended that a LBC Calender Plan be reviewed for its overall effectiveness approximately 30 – 45 days after completion.

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Link Discovery is a review of your link profile using third party tools.  Samples of approximately 25 back links are found during each link discovery activity which allows us to build your link profile in our system.  Links won by Link Building Activities are recorded differently than direct links discovered during our research.

Link Discovery helps us find new link building opportunities, offer recommendations for areas that need improvement, and identify any link building techniques that could potentially cause the web site to lose rankings or be penalized by search engines.

We offer several types of Link Discovery research activities:

• General:  A look at recent links in general to determine the strength of your Link Profile to make an assessment and determine opportunities.
• Articles: Targets finding article links to determine opportunities to win back links to your website on Top Article Directories where you do not have a listing.
• Client Won: Finds all types of links that have been generated by others, and are not due to our link building efforts. Once identified, activities to promote the Client Won links will pass Link Juice to your site.
• Bookmarks: Targets finding social sites to determine opportunities to win back links to your website on top Social Sites where you do not have a listing.
• Paid Directories: Targets listings on Paid Directories that add a listing for a fee to determine opportunities to win back links on the top Paid Directory sites where you do not have a listing.

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Sitemaps tell Google about pages on your site they might not otherwise discover. If the numbers of pages is not consistent with the number of pages on the site, there are several solutions to look at first:
1. Does the sitemap.xml (or a similar form) exist

2. If the sitemap.xml exists, has it been submitted to GWT

3. If it does not exist (or needs to be updated) there are a number of ways to generate a sitemap:

• If the site is on a CMS check to see if the CMS has an automated sitemap creation process and work with client to turn it on.
• If the site is under 500 URLs, this tool can be used to create the sitemap: http://www.xml-sitemaps.com/
• Starting URL: Always use www. in the URL when generating the sitemap
• Change Frequency: Set the change frequency to tell Google how often the content is updated
• Last Modification: Select Use Server’s Response
• Priority: Select “Automatically Calculated Priority”

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