Core Search Queries Up 5 Percent in October 2011
Posted by chuckaikens - Nov 14, 2011 0 Views : 107 Receive Updates For This Category
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Jan 18, 2012
Google Sites led the U.S. explicit core search market in October with 65.6 percent market share (up 0.3 percentage points), followed by Yahoo! Sites with 15.2 percent and Microsoft Sites with 14.8 percent (up 0.1 percentage point). Ask Network accounted for 2.9 percent of explicit core searches, followed by AOL, Inc. with 1.5 percent.
In consideration of the market share according to “Powered By”, 67.7 percent of searches carried organic search results from Google (vs. 67.4 percent in September) while 26.1 percent of searches were powered by Bing (vs. 26.7 percent in September) meaning that Google & Bing accounted for 93.8% of all searches.
An important consideration should also be given to the fact that Google Sites saw 6% more searches and Microsoft Sites saw 7% more searches when comparing October, 2011 to September, 2011. Overall, Americans conducted 20.3 billion total core search queries in October, up 5 percent versus September.
Source: Comscore
