Keyword Targeted Link Building Campaign

Keyword Targeted Link Building Campaigns (LBC) represent a focused effort to improve the keyword ranking for a very specific set of keywords. A typical Keyword Targeted LBC focuses on between 3 – 5 targeted keywords that are very closely related along with 3 – 5 keyword variations.  Here is an example of a set of Keyword Targets:

• Targeted Keyword: solar panel installers, solar installers, solar power installers
• Keyword Variations: solar energy installers, solar power installer, renewable energy installer
• Targeted Keyword Goal:  Move Targeted Keywords from Top 20 to Top 10 which will get them on Page 1 of Google

The Targeted Keywords are mapped to specific URLs in the Website Page Inventory and it is important that these Targeted Keywords are supported by both the Page Title and Content (Minimum Scores of 70 for Titles Scores and at least 50 for Content Scores).    Supporting URLs could be any current backlinks, press releases, blog posts, product detail pages, or social platform URL  that could be included as part of the promotion if they include a direct link to the specific URLs that support the Primary Keyword Targets.

All Keyword Targeted LBCs have a specific Start and End Date taking approximately 10 Weeks to process with most of the link creation occurring between Week 4 – Week 8.   Most Keyword Targeted LBCs contain 12 – 15 link building activities and the completion of the final activities can take up to 3 months to complete with all reporting finalized quickly even as the final activities are completing.

Planning Checklist

• Select Targeted Keywords
• Select Keyword Variations
• State Targeted Keyword Goal
• Identify Mapped URLs
• Optimize Page Titles
• Optimize Website Content
• Add Supporting URLs

Stages of a Link Building Campaign

• Ready for Planning:  All Keywords and URLs identified and have acceptable Page Scores (Titles & Content)
• Ready for Start:   All link building activities have been planned along with individual dates for each activity
• In Process:  First link building activity has been processed.  LBC has been started.
• Ready for Review: All direct link activities are complete.  Indirect links and supporting link activities have been processed.
• Completed:   All link building activities are complete and all reported links have been recorded.