Google Analytics
Posted by chuckaikens - Oct 8, 2011 Google Analytics 0 0 Views : 33 Receive Updates For This Category
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Dec 11, 2011
Goals of Analytics
- Track campaigns, events, engagement, goals, sales
- Use data to test & prove strategy
- Alerts to sudden changes
- Recognize trends over time
- Report on progress of SEM projects
- Find actionable tasks and gain insights
GA Best Practices
- Reference Google Analytics Getting Started Guide for Account Administration
- New Interface Now Available to Everyone. Here is a Report Finder Tool to help you find reports in New Interface.
- Use Compare To Date Ranges or Site Averages when looking at date to establish comparison data.
- Use Advanced Segments to break down data (How To Setup Custom Segments)
- When looking at reports, always try to incorporate Goals to measure Conversion Rates. How do I setup Goals?
Standard GA Reports
- Visitors: Demographics: Location
- Visitors: Behavior: New Vs Returning
- Visitors: Behavior: Engagement
- Traffic Sources: Direct Traffic
- Traffic Sources: Sources: Referrals
- Traffic Sources: Search: Organic
- Traffic Sources: Search: Paid
- Content: Site Content: Pages
- Content: Site Content: Landing
Advanced Google Analytics
- Tag Links for Better Tracking with URL Builder Tool
- Search Engine Optimization - Requires Webmaster Tools to be enabled
- Link Google Analytics Goals & Adwords Conversion Tracking
- Goals: Goal URLs and Funnel Reports
- Difference between Goals & Events & When to Use Them
- ECommerce: Product Performance
- Multi-Channel Funnels: Assisted Conversions