GWT Report Highlights

Posted by chuckaikens - Oct 3, 2011

Site Configuration

Sitemaps – Submit a Sitemap to tell Google about pages on your site we might not otherwise discover. Check for Sitemap submission, Status, and % of URLs in Web Index. The Sitemap Details page lists any errors Google found with your Sitemap, as well as warnings about potentially problematic issues
URL Parameters – Telling Googlebot about each parameter’s purpose helps us crawl your site more efficiently, saving you bandwidth and boosting the overall number of unique pages Googlebot can crawl.

Your Site On the Web

Search Queries – The Search Queries page provides information about Google Web Search queries that have returned pages from your site. In addition, you can also see information about the pages on your site that were seen most often in search results (top pages).
Internal Links – The internal links page lists a sample of pages on your site that have incoming links from other internal pages. The number of internal links pointing to a page is a signal to search engines about the relative importance of that page. If an important page does not appear in this list, or if a less important page has a relatively large number of internal links, you should consider reviewing your internal link structure.

Diagnostics

Crawl Errors - The Crawl errors page provides details about the URLs in your site that we tried to crawl but could not access. Not Found 404 Errors means that the requested page doesn’t exist. Soft 404s means that the website is Returning a code other than 404 or 410 for a non-existent page (or redirecting users to another page, such as the homepage, instead of returning a 404). Unreachable means that Google encountered an error when trying to access this URL. We may have encountered a DNS error or timeout, for instance.

HTML Suggestions

Missing or Duplicate Page Titles – The HTML suggestions page shows you potential issues Google found when crawling and indexing your site, specifically with the title tag on your pages, such as missing or repeated page titles. Identified changes can lead to improvements that will potentially increase your rankings in Google search results pages while providing a better experience for searchers.

Labs

Site Performance – This report shows the average page load time for website pages, the trend over the last few months, and some suggestions on how to make the pages load faster. Page load time is the total time from the moment the user clicks on a link to your page until the time the entire page is loaded and displayed in a browser. It is collected directly from users who have installed the Google Toolbar and have enabled the optional PageRank feature.

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