Content Marketing

Content placement on websites that rely on or allow ‘user generated content’ provides a way to build links back to your website from authoritative websites.  This content should be viewed as an extension of your website and we like to think of it as ‘micro-blogging’ specific messages to be found and interpreted by the search engines.

These activities require that high-quality content be developed and also promoted as the new website pages and sub-domains will need support to establish Page Authority.

• HubPages: Creation of a “Hub” that is unique and informative with keywords pertinent to the target website and its’ online marketing efforts. Each Hub may include images and will include two backlinks.  HubPages is an online community where users post content and comment. The process includes RSS Pinging and social promotion of the HubPage.
• Squidoo Lens: Creation of keyword focused Squidoo Lens consisting of approximately 400 words of unique content. Squidoo is a huge topic-based web index of highly ranked pages with exceptional opportunities to gain backlinks. Service includes promotion through social bookmarking sites to encourage indexation of the Squidoo Lens. The process includes RSS Pinging and social promotion of the Squidoo lens.
• Web 2.0 Content: Creation of a unique Web 2.0 based article to support targeted or long tail keywords that will be distributed through various link building strategies. Web 2.0 as it relates to Content is informal writing and invites interaction from readers.
• Web 2.0 Placement: Posting of unique content to client-based or topic-based Web 2.0 sites that may include images or videos. Posted to 1 of the top 5 sites: WordPress.com, Blogger.com, Posterous.com, LiveJournal.com, Tumblr.com.
• Blog Post Placement:  Submission of unique content to a specific blog, or niche website, that accepts user content to win one to three high quality links in exchange for providing high-quality content to the blog or website.